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Ever wonder why Peet’s coffee drinkers refuse to drink anything else? For more than four
decades, Peet’s has attracted a growing family of loyal, almost zealous customers, known as
“Peetniks”, for whom a cup of coffee could only mean a cup of Peet’s. By remaining true
to the quality tenets of our founder – emphasizing knowledge, taste, and using the senses
to evaluate quality at every step – Peet’s defines the gold standard by which all other
coffees are judged.
- We taste our coffees again and again as we craft them, fine-tuning every decision
for the best possible taste in the cup.
- We cultivate long-term relationships with growers by continuing to travel to origin,
paying the highest prices for “best of the best” quality.
- We hand roast our coffees in small batches in order to draw out the depth of flavor
essential to a good cup.
- We deliver our coffees as soon after the roast as possible, when they are
still alive with aromatics and nuanced flavor.
- We ensure that our coffee is brewed fresh every 30 minutes or less.
- We use only the freshest beans, within days of being roasted.
- We stir our coffee grounds while brewing to extract the fullest flavor.
- We craft our steamed milk to a creamy texture; we never re-steam milk.
- We use fresh espresso shots poured within 10 seconds; we don’t use concentrates.
- We grind our coffees fresh while hand crafting each espresso drink.
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It All Began at Vine Street
